The WWM business convention
takes place over 3 days and is an opportunity to meet selected wine buyers from key buying markets of the world. For more than 30 years now, the WWM Barcelona (ex "Barcelona" / "Cannes") convention has enabled 1,000 wine producers and wine merchants to create, develop, and establish their export activities.
In a difficult global context
and with increasing international competition, the International Wine & Spirits Convention WWM Global is an efficient and profitable prospecting tool.
Meetings dedicated to export markets:
For wine producers/ wine merchants:
The convention gives you the chance to meet importers from 3 different continents. So you can increase your sales in the established traditional markets (Belgium, Germany, UK), in the USA, a market which is essential for export due to the volume it represents, as well as in up-and-coming markets (Eastern European, South American, Asian). Click here for a world map of buyers who attended the last edition.
For wine buyers / importers:
During the convention you will be able to meet around 20 winemakers, selected by you according to their profile (appellation, number of cases produced, wine making methods, exclusivity), in pre-organised 40 minutes meetings.
The business meetings
The Adhesion Group concept: Highly targeted, pre-scheduled “à la carte” meetings. A methodology that ensures the success of a business convention.
Adhesion Group’s “Business Meetings” concept offers an original and strict methodology which enables delegates to select contacts with regard to their needs and to obtain, prior to attending an event, their personal agenda of targeted meetings over 3 days. The key to the success of Adhesion’s business conventions is in the planning.
There are 4 planning stages:
1ST Stage: The presentation form
Each participant completes a detailed registration form.
- If you are a wine buyer or a wine importer, you detail the type of products you are looking for, number of bottles imported, price range...
- If you are a wine merchant or wine producer, you detail your skills, know-how, and the type of contacts you are looking for...
2nd Stage: The official convention catalogue
Three weeks before the event, participants can consult the official convention catalogue – with all the participants’ details - online. Detailing every participant’s registration information, the catalogue enables you to select the companies that you want to meet. As it constitutes a database, it can also be utilised as a real work tool in the long-term.
3rd Stage: The choice of meeting appointments and validation
Because your time is precious we want to optimise your meetings and ensure that they are efficient. In order to do so we ask that participants return their requests for meetings 10 days prior to the event. Wine merchants or wine producers validate the importers’ requests for meetings.
4th Stage: The meetings schedule
By using our specially designed technology, we are able to plan meetings in accordance with your wishes and availability. Each participant receives his/her own schedule of private and personal meetings on the first day of the convention. On site, the buyers move from room to room according to their schedule thus enabling participants to engage in direct, fast and efficient contact.
To receive the list of the participants of World Wine Meetings Global and for other requests:
+33(0)1 41 86 41 55